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BROWN'S

MEDICAL IMAGING

NICHE MARKET

Overview

Brown’s Medical Imaging is a nationwide distributor of medical imaging technology. They came to us with the hopes to reinforce existing relationships as well as develop new ones through digital content and advertising. The medical imaging community isn't the largest audience out there, so we knew we'd have to make this memorable. We decided to inject some fun into the equation and the numbers began to speak for themselves.

ENGAGEMENT

Engagement is always our aim and we produced a lot of it. We came up with the idea to have a weekly quiz where people get to guess what object we x-rayed. They love it.

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RESULTS

12,100%
IMPRESSION INCREASE
50,800%
COMMENT INCREASE
722%
FOLLOWER INCREASE
IN FIRST YEAR
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Relationships

People love what we're doing so much they even let us know. We have frequent opportunities to build relationships with BMI's audience. This produces leads and reinforces existing business.

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RESULTS

5,109
COMMENTS
OVER 8 MONTHS
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RESULTS

142,800
VIDEO VIEWS
IN FIRST YEAR

SALES

The testimonial and product videos we've produced have become vital tools in the sales process. All the data indicates seeing the product being used by peers makes purchase decisions easier. Salespeople are sending video links to close sales.