VANDERPOOL CONSTRUCTION, INC.
Vanderpool is a preconstruction company located in Indianola, Iowa. They wanted to begin taking more ground in the market. With a lean ad spend, we knew our approach had to be special. We noticed a need for art with some humor in the construction social media world. We began producing content in that vein and the community responded.
Our first goal is to raise awareness. Through a creative video campaign and effective digital strategy, we’ve grown Vanderpool Construction, Inc.’s accounts far beyond expectations. As one competitor told them, “You can't open your phone without seeing Vanderpool."
IN FIRST YEAR
In construction, employees are just as valuable as work. It’s a competitive field and Vanderpool wanted us to give them an advantage. So we did. A multi-video ad campaign paired with hiring tools brought in a massive number of applicants considering the smaller market.